As reliable exhibition stand builders in Dubai, our expertise is to take high-impact brand ideas and turn them into tangible real-world experiences by virtue of masterful execution and smooth delivery. When international soft drink brand 7UP needed someone to turn their colorful summer campaign into a reality, they appointed us to deliver it on the ground.

Our task was to implement their Zero Sugar brand in the form of an exciting and immersive beachside activation branded as the “7UP Tower”. Though the creative concept and design belonged to the client, it was our responsibility to oversee the overall execution, build-out, and logistics. Here is how we successfully executed one of the liveliest Dubai summer brand activations, showcasing us as reliable 7Up exhibition stand builders in dubai.

The Brief About Exhibition Stand Builders In Dubai

7UP’s “Level Up with 7UP” campaign necessitated a striking, lifeguard tower-lookalike installation to function as a beach experience zone for the brand’s Zero Sugar offering. The activation has to engage the beach-going crowd with interactive zones, music, and refreshments, as well as high visual appeal.

Key requirements were:

• A safe 7×7 meter tower installation
• Space for cold drink sample freezer storage
• An operational DJ booth with sound equipment
• Interactive spaces for games and interactions
• Lounge and sampling spaces for public
• Fully branded elements that support 7UP’s campaign visuals

The client needed a company that would manage the entire process from structural fabrication to installation, technical installation, and operation on the event day. This is where our strengths as leading exhibition stand contractors in Dubai came into play.

Our Role: Execution, Fabrication & On-Site Delivery

Structural Fabrication & Build

Although the creative vision and design were handed down from the brand team, it was our responsibility to bring this blueprint to life. The tower needed to be greater than just good-looking — it needed to be safe, strong, and practical for large numbers of tourists and coastal conditions.

We built the entire tower out of premium, weather-resistant material resistant to heat, sand, and heavy use. Key elements like reinforced flooring, elevated platforms, access stairs, and railings were assembled with attention to detail.

As professional exhibition stand construction company in Dubai, we ensured that the structure complied with all the safety and engineering standards. After approval, the structure was transported to the site and erected within a limited timeframe.

On-Ground Installation of Experience Zones

Once the central structure was installed, we moved on to the detailing phase. This involved installing all the branded points and activation areas:

• Mixology Station: We installed counters, backdrops, branded signs, and lighting to enable the serving of mocktails made with 7UP Zero Sugar.
• Interactive Spark Bottle Game: A specially equipped setup that erupted with sparkling water with force was arranged and installed. It was a hit.
• Lounge & DJ Zone: We designed the DJ booth at the upper level of the tower and installed sound equipment. On the ground floor, we installed parasols, bean bags, and branded loungers to create a relaxation area.

All activation elements were installed with strict attention to the client’s campaign visuals and theme — for consistency and greatest visual impact throughout the site.

Logistics, Safety & Event Operations

Being an experienced exhibition stand contractor in Dubai, we understand that execution goes far beyond constructing structures. Our task included full event logistics and compliance management.

Pre-Event Setup

• Site surveying and preparation
• Coordination of transport and delivery schedules
• Equipment and product logistics
• Technical testing of all interactive elements

Compliance & Safety

• Municipal and beach authority permit acquisition
• Conformance with health, safety, and accessibility standards
• On-site security and crowd flow planning

We ensured that all patrons enjoyed a safe and seamless experience, while the brand team was able to focus on campaign engagement and media attention.

Results & Campaign Highlights

The 7UP Tower activation was a standout success and quickly became the highlight of Dubai’s beachfront scene during the summer.

Impact Highlights:

• Thousands of beach-goers interacted with the stand over multiple days
• Hundreds of product samples were distributed every hour
• The interactive zones became popular content hubs for social media
• The campaign received coverage in Times Out Dubai, adding strong PR value
• Smooth execution with zero safety or operational issues

For us, the peak was to see a promising creative idea transformed into a tangible, interactive, and fully functional beach experience — brought to life impeccably and within deadline. It strengthened our reputation as the go-to Dubai exhibition stand construction companies.

Why Top Brands Rely on Our Execution Expertise in Dubai

From custom builds at international trade shows to large outdoor events like 7UP, our team always delivers high-end stand execution in Dubai and across the UAE. Here’s why businesses continue to return to us:

• Turnkey Stand Solutions: From production and delivery to live support, we handle it all.
• On-Ground Experience: Our team understands Dubai’s events scene and navigating it efficiently.
• Speed & Accuracy: We deliver even the most complex projects on very short timelines.
• Safety & Compliance: All of our constructions meet local regulations and industry safety standards.

We’re not just exhibition stand makers in Dubai — we are your execution partners, realising every campaign concept exactly as you imagined.

The 7UP Tower project is the perfect demonstration of the way professional execution can elevate a great idea to a great brand experience. From the building construction and logistics coordination to the experiential fit-out areas and support to live operations, our staff handled every detail with dedication and care. The campaign’s success was further validated by being featured in timesout