Entertainment & Leisure MENA 2027 (formerly DEAL Dubai) runs 18-20 January at Dubai World Trade Centre. After 33 years as the Dubai Entertainment, Amusement & Leisure Expo, the show has rebranded and expanded under new organiser GL Exhibitions to reflect the broader entertainment destination sector.
About Entertainment & Leisure MENA
Entertainment & Leisure MENA continues the legacy of DEAL Dubai, the region’s longest-running B2B trade show for entertainment, amusement, and leisure, which ran its final edition under that name in February 2026 (its 32nd). Under new leadership from GL Exhibitions, the show has broadened its scope beyond rides and amusement park equipment to cover the full modern entertainment destination ecosystem: gaming and esports venues, immersive experiences, and venue technology, alongside its original ride, waterpark, and FEC (family entertainment centre) base. The organiser also frames it as a year-round platform connecting the GCC, India, and Africa entertainment markets, not just a three-day show.
What’s on the show floor
Exhibitors cover rides and attractions, waterpark and aquatic attraction equipment, gaming and esports installations, immersive experience technology (VR/AR, projection, interactive installations), and venue technology and management systems, alongside the FEC supply categories DEAL was traditionally known for.
Who buys at Entertainment & Leisure MENA
Visitors include theme park and attraction operators, FEC developers, gaming and esports venue owners, mall and mixed-use developers, tourism and destination planners, and entertainment investors sourcing for projects across the GCC, India, and Africa.
Notable exhibitors
The floor draws ride manufacturers, FEC suppliers, waterpark innovators, and technology providers who exhibited under the DEAL name for over three decades, alongside new gaming, esports, and immersive-experience exhibitors reflecting the rebrand’s wider scope.
Building your stand for Entertainment & Leisure MENA 2027
Stand space booking goes through the organiser at enlmena.com. Once your space is confirmed, New Royal Advertising builds the stand: 100% in-house fabrication, no subcontractors, free 3D design with every quote, and a 120-second instant quote on our site.
Also exhibiting in Leisure, Sport and Travel: Arabian Travel Market. See the full Leisure, Sport and Travel exhibition calendar →
Call +971 56 422 0364 or get a quote online to start your Entertainment & Leisure MENA 2027 stand build.
