Upcoming Exhibition

EuroShop Middle East

Dubai World Trade Centre (DWTC) · 25–27 October 2027

DatesMon 25 Oct – Wed 27 Oct 2027

Opening hours10:00-18:00 daily

VenueDubai World Trade Centre (DWTC)

OrganiserOrganised by Messe Düsseldorf · Official site ↗

Exhibitors: book your stand build byFri 10 Sept 2027 · 45 days before opening Custom stands need venue approval and workshop time. Later requests are handled case by case.

Get a stand quote for EuroShop Middle East Stands we built at DWTCFree 3D design with every quote · 100% built in our Al Quoz workshop · Response in under 2 hours

9000

Expected Visitors

200 +

Exhibitors

Consumer Goods

Industry

Official Site

visit official website

Visit Official Site

EuroShop Middle East is at Dubai World Trade Centre (DWTC), running 25-27 October 2027, its premiere edition, postponed from an original 2026 date.

The premiere edition is expected to draw around 200+ exhibitors and 9,000 visitors from the regional retail industry.

It's for retailers, brand owners, store designers, and visual merchandising professionals sourcing shopfitting and retail technology.

Stand space booking goes through Messe Düsseldorf at euroshop-me.com. Once confirmed, contact New Royal Advertising for the stand build, 100% in-house, free 3D design with every quote, and a 120-second instant quote on our site, or call +971 56 422 0364.

Need a custom stand for EuroShop Middle East?

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EuroShop Middle East, the region’s premiere for retail innovation and technology, makes its Dubai debut 25-27 October 2027 at Dubai World Trade Centre. Extending the world’s largest retail trade fair (Düsseldorf) into the Middle East, the show connects retailers, brand owners, and store-design professionals with global suppliers.

About EuroShop Middle East

Organised by Messe Düsseldorf, EuroShop Middle East is the regional extension of EuroShop, the world’s largest retail trade fair. Originally planned for 2026, the premiere edition was postponed to give exhibitors and partners the best possible launch environment, now confirmed for October 2027 at DWTC.

What’s on the show floor

The show covers store design and shopfitting, retail technology and POS systems, visual merchandising, lighting, digital signage, and retail marketing solutions.

Who attends EuroShop Middle East

Retailers, brand owners, store designers, and visual merchandising professionals from across the region, sourcing shopfitting, retail technology, and store-design solutions.

Building your stand for EuroShop Middle East 2027

Stand space booking goes through Messe Düsseldorf at euroshop-me.com. Once your space is confirmed, New Royal’s exhibition stand builders in Dubai build the stand, 100% in-house, no subcontractors, free 3D design included with every quote, and a 120-second instant quote on our site.

Also exhibiting in Consumer Goods: The Baby Expo 2026, Middle East Organic and Natural Products Expo, World Art Dubai 2026, China Home Life, International Appliance and Electronics Show and Sleep Expo. See the full Consumer Goods exhibition calendar →

Call +971 56 422 0364 or get a quote online to start your EuroShop Middle East 2027 stand build.

Important Notice:

Schedule Updates & Availability Please note that we are a third-party platform and not the official exhibition organizer.

All exhibition dates, venue availability, and related event matters are managed entirely

by the official organizers and are subject to change without notice.