GESS (Global Educational Supplies and Solutions) runs 10-12 November 2026 at Dubai World Trade Centre. The show covers educational technology, learning resources, school supplies, and training services, with 300+ exhibitors and 7,500+ visitors expected.
About GESS Dubai
GESS Dubai is the region’s main trade event for K-12 and higher education suppliers. The 2026 edition brings exhibitors and around 7,500 visitors from schools, universities, ministries, and training institutions across the GCC and beyond.
The show carries weight in MENA education for two reasons. First, it has long-standing UAE Ministry of Education endorsement, which brings government delegations through the doors. Second, the GCC has been spending heavily on private education and EdTech for over a decade, and most procurement decisions for the following academic year are made at trade shows in this November window.
What’s on the show floor
GESS covers a wider sector mix than just curriculum and books. Expect to see classroom technology (interactive displays, learning management systems, AI tutoring tools), STEM and robotics kits, school furniture and infrastructure (modular classrooms, lab equipment, sensory rooms), curriculum and assessment providers (IB, Cambridge, A-Level, US system), language learning, special needs and early years specialists, higher education recruitment and university partnerships, plus training, professional development, and teacher certification providers.
If you’re selling into the GCC education market in any of these segments, GESS sits at the centre of the regional procurement calendar.
Who buys at GESS
The buyer profile is the show’s biggest asset. Decision-makers walking the floor include school principals and academic directors from private schools across UAE, Saudi Arabia, Qatar, Oman, Bahrain, and Kuwait. Procurement managers from school chains like Taaleem, GEMS Education, and Aldar Education are active buyers. Ministry of Education officials from GCC countries attend in delegations. University procurement teams from UAE and Saudi universities source higher education tech and partnerships, and training institute owners and corporate L&D buyers round out the audience.
That’s a denser concentration of education procurement decision-makers than any other regional show.
Notable GESS 2025 exhibitors and award winners
The GESS Education Awards 2025 recognised suppliers and education brands exhibiting at the show. Award-winning exhibitors from the 2025 edition included:
- Matific – Primary Resource/Equipment Supplier of the Year
- Elbrook Collection / Steelcase – Higher Education Resource/Equipment Supplier of the Year
- Estars – Secondary Resource/Equipment Supplier of the Year
- Dot Inc. – SEN and Inclusive Resource/Equipment Supplier of the Year
- Moomin Language School – Early Years Resource/Equipment Supplier of the Year
- Alef Pathway and Holistic FZ LLC – Best Digital Educational Resource/Product
- Brisk Teaching – Best Free Digital Tool for Education
- Nautilus – Best Paid Digital Tool in Education
- Trusity – Best Product for STEM, Robotics and Coding
- Jusoor Labs – Best Game-Based Learning Platform
- Spears Theatre Arts – Best Product for Arts, Music or Drama
- E Cloud AI Inc. – Best XR/VR/AI Product
- Tadweera for Green Education – Best Product for Sustainability in Education
- Kapes Uniforms – Best CSR Programme for Education
- Incluzun – Best Product to Promote Wellbeing
- Ten Points – Rising Star / Start-Up Company of the Year
- Australian Council for Educational Research (ACER) and Fripouille – Judges’ Commendation Awards (Suppliers)
Other notable participants and category sponsors at GESS Dubai have included Taaleem (school operator group), Specktron, and Education UAE.
Building your stand for GESS 2026
Stand space booking is through the organiser at gessdubai.com. Once your space is confirmed, the stand build is where most of the design and budget decisions land. New Royal Advertising builds custom stands for GESS exhibitors with everything done 100% in-house, no subcontractors, free 3D design included with every quote, and a 120-second instant quote on our site.
Also exhibiting in Education, Training and Careers: Ru’ya (Careers UAE), Najah Exhibition and GETEX Spring. See the full Education, Training and Careers exhibition calendar →
Call +971 56 422 0364 or get a quote online to start your GESS 2026 stand build.
