Middle East Event Show (MEES) runs 1-2 June 2027 at Dubai World Trade Centre, Sheikh Rashid Hall. The show focuses on MICE (Meetings, Incentives, Conferences, Exhibitions), bringing together event professionals, AV and tech suppliers, venues, and event service providers. Around 100+ exhibitors and 6,000+ event industry professionals are expected.
About Middle East Event Show
Middle East Event Show (MEES) is the regional trade show for the MICE and live events industry, organised by Informa Connect. The show brings together event organisers, AV and production suppliers, venues, DMCs, and event service providers in one venue for two days of business networking and procurement.
The show carries weight because Dubai and the wider GCC have become major global destinations for international meetings, conferences, and incentive travel. UAE government policy has actively positioned the country as a MICE destination, with significant venue investment (Expo City Dubai, ADNEC expansion, DWTC modernisation) and DMC and PCO capacity that supports the inbound business. MEES is where this industry meets locally for partnerships and supplier sourcing.
What’s on the show floor
MEES covers event venues (hotels, dedicated venues, outdoor venue operators), AV and production (LED walls, projection, lighting, audio, staging, rigging), event tech (registration platforms, mobile apps, virtual and hybrid event tech, badge printing, lead retrieval), DMCs and PCOs (destination management, professional conference organisers), exhibition contractors and stand builders, catering and F&B for events, entertainment and talent agencies, transport and logistics for events, gifting and branded merchandise, and event marketing and PR services.
Who attends Middle East Event Show
Corporate event managers from regional brands, agency event producers, PCOs and DMCs, association event organisers, hotel events and MICE sales teams, conference and exhibition organisers, government event teams (tourism boards, embassies, official events), wedding and luxury event planners, and venue operators looking for partnerships. The audience includes both event buyers and event suppliers, making it a peer industry gathering as much as a procurement show.
Building your stand for Middle East Event Show 2027
Stand space booking goes through Informa at informaconnect.com/middle-east-event-show. Once your space is confirmed, the stand build is where most of the design and budget decisions land. New Royal Advertising, a custom exhibition stand builder in Dubai, builds custom stands for MEES exhibitors with everything done 100% in-house, no subcontractors, free 3D design included with every quote, and a 120-second instant quote on our site.
Also exhibiting in Printing, Packaging and Media: Paperworld Middle East & Gift & Lifestyle Middle East, Paper Arabia, Sign & Graphic Imaging M.E. Exhibition and Gulf Pack & Gulf Print. See the full Printing, Packaging and Media exhibition calendar →
Call +971 56 422 0364 or get a quote online to start your MEES 2027 stand build.
