Dubai World Trade Centre (DWTC).
Schedule Updates & Availability Please note that we are a third-party platform and not the official exhibition organizer.
All exhibition dates, venue availability, and related event matters are managed entirely
by the official organizers and are subject to change without notice.
Middle East Event Show (MEES) runs 18-20 August 2026 at Dubai World Trade Centre. The show focuses on MICE (Meetings, Incentives, Conferences, Exhibitions), bringing together event professionals, AV and tech suppliers, venues, and event service providers. Around 100+ exhibitors and 6,000+ event industry professionals are expected.
Middle East Event Show (MEES) is the regional trade show for the MICE and live events industry, organised by Informa Connect. The show brings together event organisers, AV and production suppliers, venues, DMCs, and event service providers in one venue for three days of business networking and procurement.
The show carries weight because Dubai and the wider GCC have become major global destinations for international meetings, conferences, and incentive travel. UAE government policy has actively positioned the country as a MICE destination, with significant venue investment (Expo City Dubai, ADNEC expansion, DWTC modernisation) and DMC and PCO capacity that supports the inbound business. MEES is where this industry meets locally for partnerships and supplier sourcing.
MEES covers event venues (hotels, dedicated venues, outdoor venue operators), AV and production (LED walls, projection, lighting, audio, staging, rigging), event tech (registration platforms, mobile apps, virtual and hybrid event tech, badge printing, lead retrieval), DMCs and PCOs (destination management, professional conference organisers), exhibition contractors and stand builders, catering and F&B for events, entertainment and talent agencies, transport and logistics for events, gifting and branded merchandise, and event marketing and PR services.
Corporate event managers from regional brands, agency event producers, PCOs and DMCs, association event organisers, hotel events and MICE sales teams, conference and exhibition organisers, government event teams (tourism boards, embassies, official events), wedding and luxury event planners, and venue operators looking for partnerships. The audience includes both event buyers and event suppliers, making it a peer industry gathering as much as a procurement show.
Stand space booking goes through Informa at informaconnect.com/middle-east-event-show. Once your space is confirmed, the stand build is where most of the design and budget decisions land. New Royal Advertising builds custom stands for MEES exhibitors with everything done 100% in-house, no subcontractors, free 3D design included with every quote, and a 120-second instant quote on our site. Call +971 56 422 0364 or get a quote online to start your MEES 2026 stand build.
Schedule Updates & Availability
Please note that we are a third-party platform and not the official exhibition organizer. All exhibition dates, venue availability, and related event matters are managed entirely by the official organizers and are subject to change without notice.
