As reliable exhibition stand builders in Dubai, our expertise is to take high-impact brand ideas and turn them into tangible real-world experiences by virtue of masterful execution and smooth delivery. When international soft drink brand 7UP needed someone to turn their colorful summer campaign into a reality, they appointed us to deliver it on the ground.
Our task was to implement their Zero Sugar brand in the form of an exciting and immersive beachside activation branded as the “7UP Tower”. Though the creative concept and design belonged to the client, it was our responsibility to oversee the overall execution, build-out, and logistics. Here is how we successfully executed one of the liveliest Dubai summer brand activations, showcasing us as reliable 7Up Custom exhibition stand builders in Dubai.
7UP’s “Level Up with 7UP” campaign necessitated a striking, lifeguard tower-lookalike installation to function as a beach experience zone for the brand’s Zero Sugar offering. The activation has to engage the beach-going crowd with interactive zones, music, and refreshments, as well as high visual appeal.
Key requirements were:
The client needed a company that would manage the entire process from structural fabrication to installation, technical installation, and operation on the event day. This is where our strengths as leading exhibition stand contractors in Dubai came into play.
Our Role: Execution, Fabrication & On-Site Delivery
Structural Fabrication & Build By Exhibition Stand Builders In Dubai
Although the creative vision and design were handed down from the brand team, it was our responsibility to bring this blueprint to life. The tower needed to be greater than just good-looking — it needed to be safe, strong, and practical for large numbers of tourists and coastal conditions.
We built the entire tower out of premium, weather-resistant material resistant to heat, sand, and heavy use. Key elements like reinforced flooring, elevated platforms, access stairs, and railings were assembled with attention to detail.
As professional exhibition stand builders in Dubai, we ensured that the structure complied with all the safety and engineering standards. After approval, the structure was transported to the site and erected within a limited timeframe.
On-Ground Installation of Experience Zones
Once the central structure was installed, we moved on to the detailing phase. This involved installing all the branded points and activation areas:
All activation elements were installed with strict attention to the client’s campaign visuals and theme — for consistency and greatest visual impact throughout the site.
Logistics, Safety & Event Operations
Being an experienced exhibition stand builders in Dubai, we understand that execution goes far beyond constructing structures. Our task included full event logistics and compliance management.
Pre-Event Setup
Compliance & Safety
We ensured that all patrons enjoyed a safe and seamless experience, while the brand team was able to focus on campaign engagement and media attention.
Results & Campaign Highlights
The 7UP Tower activation was a standout success and quickly became the highlight of Dubai’s beachfront scene during the summer.
Impact Highlights:
For us, the peak was to see a promising creative idea transformed into a tangible, interactive, and fully functional beach experience — brought to life impeccably and within deadline. It strengthened our reputation as the go-to Dubai exhibition stand construction companies.
Why Top Brands Rely on Our Execution Expertise in Dubai
From custom builds at international trade shows to large outdoor events like 7UP, our team always delivers high-end stand execution in Dubai and across the UAE. Here’s why businesses continue to return to us:
We’re not just exhibition stand builders in Dubai — we are your execution partners, realising every campaign concept exactly as you imagined.
The 7UP Tower project is the perfect demonstration of the way professional execution can elevate a great idea to a great brand experience. From the building construction and logistics coordination to the experiential fit-out areas and support to live operations, our staff handled every detail with dedication and care. The campaign’s success was further validated by being featured in timesout
As reliable exhibition stand builders in Dubai, our expertise is to take high-impact brand ideas and turn them into tangible real-world experiences by virtue of masterful execution and smooth delivery. When international soft drink brand 7UP needed someone to turn their colorful summer campaign into a reality, they appointed us to deliver it on the […]
