In today’s competitive marketplace where brand experiences shape how customers think about and interact with them, exhibition stands are more than just simple booths. Exhibition stands are now experiential, immersive spaces. Brands no longer display their products but tell stories, start conversations, and connect emotionally.
Being one of the best exhibition stand builders in Dubai, New Royal Advertising LLC was honored to make this philosophy a reality with an unforgettable experience working with English Biscuit Manufacturers (EBM). With the responsibility of servicing over 500 million consumers worldwide, EBM required an exhibition space that was not only functional—it needed to embody the essence of their brand. This case study delves into the way New Royal Advertising LLC conceptualized, designed, and developed a visually stunning and strategically effective trade show booth that grabbed traffic, boosted business activity, and enhanced EBM’s brand image.
EBM tasked New Royal Advertising LLC as a best exhibition stand builders in dubai with the following goal: to design and build a bespoke exhibition stand that would:
EBM was exhibiting at one of the country’s top FMCG and retail expos, with a tremendous amount of buyers, retailers, and distributors participating. They needed a best exhibition stand builders in dubaithat did not only look magnificent but also a marketing behemoth.
Our creative strategy from day one was based on three design principles: Emotion, Engagement, and Elegance.
1. Brand Storytelling through Design by best exhibition stand builders in dubai
Our design team was inspired by EBM’s maxim, “Nourishing lives, hearts, and communities.” We took their philosophy and brought it to life through a design that included soft curves, warm lighting, and inviting open spaces—symbols of care and connection.
The curved fascia of the booth was not just an architectural design choice—it symbolized visually the continuity of nourishment that EBM gives to millions.
2. Color Psychology & Brand Identity
Its brand colors, white, blue, and violet tones, were used consciously. White represented purity and clarity, while deep purples represented high quality and trust. A pale gradient wave passing through to represent expansion and global reach was painted across the back wall.
3. Integrated Product Showcases
We created product-specific areas where customers could see and interact with EBM’s range of biscuits. Shelving units and backlit display panels emphasized the packaging of the products, facilitating easy visual merchandising while providing ideal lighting.
Being the best exhibition stand builders in Dubai, our experts follow a
Stage 1: 3D Visualization & Client Approvals
We started by creating 3D visualizations and mood boards based on EBM’s design brief. These were then refined through feedback loops to align with the marketing goals.
Stage 2: Materials & Production
High-quality materials were selected to offer durability, elegance, and easy on-site assembly. The booth used PU-finished MDF for sleek surfaces and curves.
Structural and decorative materials were all in-house produced at our Dubai workshop, allowing us complete control of quality and deadlines.
Stage 3: Pre-Assembly & Quality Control
A complete mock assembly was carried out before shipping the booth to DWTC to test fittings, lighting, joinery, and branding accuracy. This prevented onsite delays and yielded a flawless installation.
Stage 4: Transport & Onsite Installation
Our professionals delivered and installed the stand within 48 hours. Electricals, screens, hospitality counters, and digital integrations were tested for stability and installed on-site.
The 50sqm EBM booth was divided into well-planned zones, each serving a unique purpose:
1- Reception & Welcome Counter
Strategically positioned in the front corner, this area featured dynamic LED-lit EBM signage, brochure stands, and welcoming host presence.
2- Interactive Product Wall
White, library-style product shelf showcased EBM’s best sellers, with backlit headers and informative signage.
3- Lounge & Meeting Area
White leather seating, coffee tables, and plants characterized a semi-private space for business discussion.
4- Branding Panels & Messaging
Mass-form messaging like “Nourishing 500MN Consumers Worldwide” and “Taste the Joy” created impactful moments.
5- Beverage & Hospitality Zone
A small bar with complimentary beverages extended hospitality, keeping the space vibrant and guest-friendly.
| Challenge | Solution |
| Curved fascia design required precision shaping | Used advanced CNC routing and reinforced structures |
| Tight timeline for fabrication | Deployed double-shift operations to meet deadline |
| Consistency in lighting & branding | Custom-calibrated LED panels and Pantone-matched prints |
| Onsite restrictions at DWTC | Pre-coordination with venue ensured smooth logistics |
Having been in the UAE market for more than a decade, New Royal Advertising LLC has become one of the best exhibition stand builders in Dubai. Our clients depend on us because:
The EBM exhibition stand wasn’t just a structure—it was a brand experience, a storytelling platform, and a lead-generating machine. This project highlights New Royal Advertising LLC’s commitment to precision design, impactful branding, and client satisfaction.e.
In today’s competitive marketplace where brand experiences shape how customers think about and interact with them, exhibition stands are more than just simple booths. Exhibition stands are now experiential, immersive spaces. Brands no longer display their products but tell stories, start conversations, and connect emotionally. Being one of the best exhibition stand builders in Dubai, […]
