In the world-class retail environment of Dubai, brands have to do more than create retail POS display in dubai—they need to provide inspiring, immersive brand moments. For international performance brand Under Armour, the goal was clear: design a retail highlight that embodies energy, movement, and emotion. They chose New Royal Advertising LLC, a design and fabrication pioneer, famous for creating the best POS displays in Dubai, to introduce a revolutionary shoe wall display. This project was not about showcasing shoes—it was about crafting an environment in which product and purpose converge, and form and function become one.
Client Vision & Objectives
Under Armour’s challenge was clear:
- Design a retail destination that reflects the brand’s energy and innovation.
- Highlight high-performing products like Pro 2 and Elite 2.
- Create a visually strong, photo-friendly space in the flagship store.
- Implement stable construction in a highly trafficked environment.
The client needed a collaborator with strong expertise in POS display design, strong aesthetic values, and in-house manufacturing skills. As a company known to provide the best retail POS display in Dubai, New Royal Advertising LLC was the ideal partner.
Design Strategy: Creating Visual Energy
Our design team worked closely with Under Armour’s global VM team to lock down the core values of the brand: motion, strength, and endurance. The result was a three-dimensional wall of footwear featuring tech, sport, and storytelling elements.
Key Design Elements:
- Futuristic LED Columns: Vertical neon lights formed a backdrop that evokes speed and energy.
- Product Pedestals: Clean, sculptural forms in Corian positioned the Pro 2 and Elite 2 as hero products.
- Motivational Graphics: Elements like “1 MORE KM”, “ENERGY LEVEL: LOW”, and “NO STOP CLUB” added aspirational energy.
- Immersive Layout: Layered imagery, mesh panels, and backlighting brought dynamism and depth.
Every detail was curated to ensure this installation would be recognized as the best POS display in Dubai.
Material & Fabrication Excellence
Constructed in our in-house production unit from start to finish, this display demonstrated New Royal Advertising’s dedication to precision and longevity.
| Component | Material | Purpose |
| Display Structure | CNC-machined aluminum | Lightweight yet strong |
| Pedestals | Thermoformed Corian | Sleek, stain-resistant display surfaces |
| Lighting | RGB edge-lit acrylics | Creates vibrancy and visual segmentation |
| Panels | UV-printed mesh + ACP | Bold textures and long-lasting finish |
| Logos & Letters | 3D Acrylic with LED | Premium branding with clarity and brightness |
Installation Timeline & Execution
Challenges:
- Tight deadline prior to flagship store opening.
- Complex integration of programmable lighting.
- High visibility and brand compliance requirements.
Solutions:
- Pre-assembly in modules to accelerate installation.
- Tight coordination with mall and Under Armour stakeholders.
- Site quality checks and illumination calibration to perfection.
The project was completed ahead of schedule, with smooth execution, ready for opening without break in store operations.
Why This Project Defines the Best POS Display in Dubai
Under Armour wall of footwear is a Dubai retail design landmark. It defines:
- Bold brand storytelling
- Glamorous incorporation of technology and design
- High-end materials and finishes
- Durable construction for high-traffic areas
- Effortless installation with no margin for error
These qualities stand for why New Royal Advertising LLC continues to lead the way in best POS display solutions in Dubai.
FAQ: New Royal Advertising LLC & Our POS Display Solutions
Q1: Why is New Royal renowned for the best POS display in Dubai?
Because we blend:
- Strategic retail expertise
- High-quality production
- On-time, professional installation
- Deep understanding of international brand requirementd
Q2: What types of POS displays do you produce?
- Footwear shelves and shelving systems
- Freestanding and countertop displays
- Retail kiosks and product demonstration areas
- Hanging signs and backlit branding
Q3: Do you offer in-house concept-to-completion services?
Yes. New Royal Advertising LLC handles the entire process from 3D design to fabrication and installation in-house. This allows us to :
- Enforce strict quality control
- Ensure timely completion of tight deadlines
- Offer flexible, scalable solutions
Final Thoughts: Where Design Meets Impact
The Under Armour footwear wall installation is a proud testament to what retail POS design can do if it’s done right—with purpose, precision, and partnership.
Whether you’re a brand seeking to turn your store into a performance arena, or a marketing team set to make an impact in-store, New Royal Advertising LLC is your one-stop partner for the ultimate POS display in Dubai.
