The Baby & Kids Expo Dubai 2026 runs 22 to 24 October at Dubai Exhibition Centre, Expo City, rescheduled and relocated from its original DWTC date. It is the region’s largest maternity, baby, child and toy event, with 450+ brands, three industry summits and both trade and family visitors on the same floor.
About The Baby & Kids Expo
The Baby & Kids Expo Dubai is the region’s largest dedicated event for parents and the baby, child and toy trade. The 2026 edition brings 450+ leading brands to Dubai Exhibition Centre, alongside free expert-led workshops, healthcare advice, hands-on kids activities and a Cybex Safety Zone. The organiser’s 2025 post-event survey reported AED 26 million in business deals generated at the show. Sponsors and partners for 2026 include Mumzworld, Cybex, Stokke, Babyshop, Mothercare and Teknum.
What’s on the show floor
The expo covers baby and toddler products, maternity wear, toys, nursery furniture, and kids’ fashion and accessories, with live entertainment and celebrity interviews running through the three days. Three summits sit inside the show: the NextGen Industry Leaders Summit and the She Leads Summit on 22 October, and the Early Learning Summit on 23 October.
Who attends The Baby & Kids Expo
The show is open to trade and public. Parents and expectant families come to buy, compare and try products. Retail buyers, distributors and franchise operators come for the trade passes and the summits. Speakers and advisory board members in 2026 include the group CEO of Mumzworld, the CEO of Cybex for India, Middle East and Africa, and the Abu Dhabi Early Childhood Authority.
What a stand at The Baby & Kids Expo needs
This is a consumer show with a trade layer on top, so the stand has to do two jobs at once. Families arrive with prams, so the front should be open and the internal aisles wide enough for two strollers to pass. Products go at two heights: adult browsing level for parents and low, reachable shelving or a play mat for the children who decide most purchases.
Brands sell on the floor at this show, so plan lockable storage for stock, a counter with room for a card terminal, and a small demo area with soft flooring. Edges at child height should be rounded and fixings hidden. Overhead branding matters more here than at a pure trade show, because the halls are busy and parents find you from across the aisle. The same retail thinking we use on custom retail POS displays applies: clear product hierarchy, good lighting for photos, and a layout that lets people touch things without queuing.
Building your stand for The Baby & Kids Expo 2026
Stand space booking goes through the organiser at thebabyexpo.com. Once your space is confirmed, New Royal’s exhibition stand builders in Dubai design and build the stand in our own Al Quoz workshop: no subcontractors, free 3D design with every quote, and a 120-second instant quote on our site. Send us your plot number and the organiser’s stand regulations and we come back with a 3D concept and a fixed price.
Also exhibiting in Consumer Goods: Middle East Organic and Natural Products Expo, World Art Dubai 2026, China Home Life, International Appliance and Electronics Show, Sleep Expo and EuroShop Middle East. See the full Consumer Goods exhibition calendar →
Call +971 56 422 0364 or get a quote online to start your Baby & Kids Expo 2026 stand build.
