In a city as busy and brand-conscious as Dubai, being noticed requires more than excellent design—it requires experience, creativity, and interactivity. At New Royal Advertising LLC, we’re not only builders—we’re storytellers. And our newest undertaking—a Garfield-themed interactive best exhibition stand builders in dubai —is a fine example of that philosophy in practice.
Designed as a mall activation featuring The Petshop and The Garfield Movie, the project combined dynamic design, interactive fun, and brand alliance into an engaging customer experience. As one of the Best exhibition stand builders in Dubai , our role was to take a modest concept and turn it into an engaging, high-impact activation that children, parents, and mall dwellers would adore.
Understanding The Brief About Best Exhibition Stand
The brief was simple, but execution had to be flawless. We were tasked with:
- Creating a visually appealing, interactive stand that encourages engagement.
- Promoting The Garfield Movie in a child-friendly setting.
- Increasing visibility for both The Petshop and the Garfield brand.
- Building something safe, modular, and compliant with mall guidelines.
The Creative Strategy
The essence of our concept was built around an interactive game:
“Help Garfield Find His Tail.”
We aimed to engage the children not only with the character but also to include them as part of the story. This approach helped us:
- Encourage hands-on engagement
- Encourage social media sharing by families
- Generate stronger brand recall through an emotional and memorable experience
While conventional static displays may hold families at arm’s length, our stand would invite kids to “pin” Garfield’s missing tail, creating a seamless, safe, and happy moment of interaction.
Design Highlights
As one of Dubai’s top custom exhibition stand builders, we attend to every last detail. For the Garfield stand, we created a vibrant setup with:
- LED Screen: Displaying clips from The Garfield Movie to attract attention.
- Life-Sized Garfield Cutout: With a hanging tail that kids could reattach.
- Directional Signage: With humorous captions like “Where is my tail” and “Help Garfield find his tail.”
- Paw-Print Floor Graphics: Lead children to the interactive space.
- Lightbox Branding: Including glowing #PETSHOP cubes and spotlights.
Key Visual Elements
Materials Used:
- CNC-cut MDF and durable acrylic panels
- UV printed vinyls for vibrant color richness
- Soft edges and non-slip floor for kid safety
We maintained the color palette consistent with Garfield’s colors—happening oranges, reds, and whites—yet enabled The Petshop’s branding to stand out discreetly throughout the design.
Technical Execution
Our technical execution was where our real strength lay. As one of the best exhibition stand builders, our production and logistics teams in-house:
- Constructed the entire structure off-site and tested it.
- Collaborated with mall management for overnight installation.
- Successfully installed electronic components (screen, lighting) without disrupting the mall whatsoever.
- Delivered a 100% compliant, child-safe interactive installation in 10 hours.
Challenges & How We Solved Them
1. Congested Space Requirements
Malls are crowded. Our modular construction maximized the use of a small area while keeping paths and interaction areas open.
2. Safety First
We used non-toxic paints, soft materials, rounded edges, and no exposed hardware. The building had strong child safety protocols in place.
3. Multi-Brand Messaging
Balancing The Petshop and Garfield branding meant design sophistication was needed. We used layered elevations and color zones to give each brand visibility without rivalry.
What Makes This Standout Activation Work
- Gamified storytelling that makes children the hero of the experience
- Highly shareable design for social media virality
- Emotional engagement through a retro character
- Smooth execution with zero hiccups during build or teardown
- Brand synergy between entertainment and retail partners
This was not just a stand—it was a stage for memories, smiles, and content creation. That’s what the best exhibition stand builders in Dubai do differently.
Why Choose New Royal Advertising LLC
- End-to-end service: From concept to fabrication to installation
- Mall & event expertise: We’ve worked in all major malls across the UAE
- In-house design + production: Quality control at every step
- Compliance-first builds: Mall-approved, child-safe, and brand-aligned
- Interactive & digital-first: Created for engagement + online impact
Frequently Asked Questions (FAQs)
1. Was the stand permanent
No. It was a temporary mall activation designed for short term interaction and brand awareness.
2. What was unique about this stand
It offered branded storytelling, interactive play, and an energetic design that encouraged families to come together, interact, and share socially.
3. Can you do the same for other companies as well
Yes. As Dubai exhibition stand builders, we construct for brands within entertainment, FMCG, technology, and more.
4. Do you arrange mall permissions and after-hours safety
Yes, we arrange all logistics, checks for compliance, and approvals from mall management.
5. Why should we choose New Royal Advertising LLC?
Because we deliver end-to-end creative experiences with impact—and are recognized as one of the best exhibition stand builders for a reason.
Conclusion:
The Garfield-themed interactive stand was not just a mall activation—it was a living, breathing brand moment brought to life with precision, playfulness, and purpose. From strategy to delivery, New Royal Advertising LLC once again proved why we are among the top exhibition stand manufacturers in Dubai.
