When global instant noodle favourite Indomie approached us with a unique request—to create an exclusive Indomie custom event backdrop for a high-profile TV broadcast in Dubai—we realized this was more than another project. It was an opportunity to blend cultural elegance with thrilling brand storytelling on an extensive viewing platform.
As one of Dubai’s leading creative event management companies, we took on the challenge with passion and precision. Our task was simple: to design a backdrop that would not only reflect the strong brand image of Indomie but captivate live and TV audiences alike. The outcome was a visual highlight that left a lasting impression on screens and social media.
Understanding about indomie custom event backdrop
The initial request of Indomie seemed straightforward—but bringing it about required creativity, planning, and technical know-how. The ambiance had to:
- Reflect the youthfulness and dynamic nature of the brand while drawing on culturally fitting imagery.
- Render perfectly under broadcast lighting and professional studio camera set-ups.
- Translate well on high-definition television channels without dominating presenters or programmes.
- Strike the right balance between simplicity and branding.
This project demanded a combination of design creativity and production acumen. Our extensive experience in best custom event marketing assets in dubai placed us in the best position to achieve these objectives.
Our Creative Direction
The design journey began with a thorough investigation of local culture, brand character, and visual communication strategies suitable for broadcast events. We were sure that the success of the backdrop would lie in whether it could instantly communicate a visual story that was sensitive to the Middle Eastern environment but also aligned with Indomie’s brand DNA.
Design Elements That Brought the Vision to Life:
- Cultural Aesthetic with a Contemporary Twist:
The set was anchored with a stunning archway that was inspired by Islamic design. This symbolic piece merged regional identity and oneness as it created a regal, beautiful frame for the stage.
- Brand Colors with Purpose:
Indomie red and green were used boldly but tastefully. We used colors that would remain vibrant under studio lights without overpowering the visual space.
- Elegant Arabic Typography:
To honor the local audience, we included custom Arabic calligraphy, which added cultural depth while contributing to the overall visual balance.
- Subtle Brand Integration:
Rather than overloading the background with logos, we strategically placed Indomie’s branding at points of interest where the eye would instinctively follow. This gave exposure without visual chaos.
This design strategy allowed each element to have meaning and purpose. The result was a backdrop that conveyed energy, celebration, and identity simultaneously.
Production for Broadcast-Quality Standards
Designing for broadcast involves a sensitive understanding of how visuals will engage with lighting, cameras, and stage movement. Our crew ran a series of pre-production tests to ensure that the backdrop would appear as stunning on camera as it did in person.
Technical Execution Highlights:
- Matte Surface Finish:
We used high-grade matte materials to prevent glare and reflections from studio lights. This ensured the presenters and performers remained in focus without any distraction from the set design.
- HD-Optimized Printing:
As the event would be recorded in 4K resolution, we used high-definition digital printing for crisp lines, deep colors, and no blurring on the screen.
- Lightweight Modular Frame:
A strong but lightweight frame was employed for efficient in-site assembling. This minimized the setup time and allowed for flexibility in case of last-minute changes.
- On-Site Lighting and Camera Testing:
Technical personnel collaborated with the production crew to carry out light and camera testing before the event. These tests allowed us to make positioning adjustments and deliver spotless alignment inside the camera viewing area.
With every technical requirement met, the backdrop was studio-ready and delivered with precision timing—two essential qualities in Dubai’s fast-paced event production environment.
The Result: Visual Impact Meets Brand Storytelling
The finished product surpassed expectations. Visually stunning and strategically designed, the backdrop became one of the central highlights of the TV broadcast. It elevated the event environment, provided a cohesive visual identity, and worked harmoniously with other set elements.
Key Outcomes:
- High Brand Recall:
Audience during TV and social media immediately related the visual aesthetic to Indomie’s brand because of intelligent use of color, iconography, and layout.
- Outstanding Feedback:
The client adored it. The Indomie team and TV production team marveled at the quality of design, the materials chosen, and the execution in general.
- Audience Engagement:
- Social media event reports suggested increased engagement, as users wrote about the striking visuals of the backdrop and how relevant it was to their culture.
- Flawless Delivery:
We delivered the project on schedule and within budget, an achievement facilitated by our streamlined process and in-market experience.
Why Custom Event Backdrops Matter
In today’s event-driven world, a custom backdrop does not simply add decorations to a stage—it sets the scene, roots the brand message, and drives audience perception. Especially in broadcast settings, the backdrop is a key component of storytelling.
At our Dubai creative agency, we specialize in the design and delivery of custom event backdrops that are:
- Visually Stunning:
We design to captivate the audience in the room and on television.
- Brand-Aligned:
Every design choice is tied back to your brand values and visual identity.
- Technically Flawless:
We understand the demands of broadcast production and build to those exacting standards.
- Theme-Ready and Flexible:
From cultural festivals to product launches, our backdrops are fully customizable to meet a variety of formats, moods, and narratives.
Our Expertise in Dubai’s Event Management Industry
Dubai’s event scene is dynamic, diverse, and driven by excellence. From luxury brand activations to televised productions, clients demand innovation, speed, and reliability.
Our creative team has consistently delivered high-impact visual solutions for companies in Dubai, gaining a reputation for:
- Fast Turnarounds:
We adapt quickly to tight timelines without compromising on quality.
- Collaborative Implementation:
We work in close cooperation with production units, agencies, and stakeholders to synchronize on vision and implementation.
- Cultural Acumen:
We bring cultural relevance into our designs, allowing brands to resonate with local audiences on a more meaningful level.
Let’s Bring Your Event Vision to Life
Whether you are planning a TV product launch, cultural festival, or corporate event, we’re here to help you create an unforgettable visual experience. Our custom event backdrops in Dubai are designed with precision, love, and intentionality—just like the one we’ve created for Indomie.
