Dubai’s dynamic retail scene demands eye-catching visuals and flawless execution. At New Royal Advertising, we transform creative vision into high-impact print displays that captivate consumers and deliver results. This case study highlights our successful collaboration with Under Armour, featuring a custom in-store display board printed with superior clarity, premium materials, and installed seamlessly in one of Dubai’s busiest shopping malls using our large scale printing services in Dubai.
Client Background
Under Armour is a global sports brand name well-known for performance-driven products and aggressive campaigns. In Dubai, their stores’ display is at international levels, requiring excellent point-of-purchase visual merchandising to compete with their brand name.
Project Objective Of Printing Services
Under Armour approached New Royal Advertising with a definite aim:
- Create an extremely effective in-store board display promoting
- Offer bright colors, photo clarity, and durability against harsh mall lighting.
- Finish on time with easy installation—a critical factor during sales seasons.
Primary objectives were:
- Communicate the offer effectively.
- Focus on Under Armour’s sporty image.
- Achieve excellent print quality—bold colors, no banding, crisp fonts.
- Coordinate efficient transport and install within budget and timeline.
Our strategy
1. Strategic Consultation & Material Selection
All New Royal Advertising projects begin with client consultation. For Under Armour, we carefully examined the surroundings, design needs, and advertising goals before selecting the most appropriate printing materials.
Although forex board was used in this specific exhibition due to its durability and lightness, there are other materials of high quality that we offer for specific client needs, including:
- Foam Board – Best for short-term indoor exhibitions, presentations, and light-duty signage.
- Magnet Stickers – Great for removable, reusable car branding units, shelf branding units, or metal surface branding units.
- PVC Sheets – Waterproof and durable; perfect for longer installations, indoors or outdoors.
- Photo Paper – High-gloss and premium finish for photos that need deep color reproduction and distinct details.
We always recommend materials based on a client’s individual goals, environment, and budget. For example, for active retail environments like Under Armour’s outlet, forex board offered the ideal combination of visual presence and resilience.
Each material we utilize has the goal of making the printed piece more effective and long-lasting—whether a stand-alone poster or multi-location campaign.
2. State-of-the-Art Digital Printing Technology
With our state-of-the-art printers, we accomplished:
- Top-notch UV-cured printing with precise color accuracy—clean typography and deep images.
- Permanent finishes such as film lamination, laminating, and dust jackets to protect against wear from light, foot traffic, and shipping.
3. Precision Finishing & Assembly
Following printing, we handled:
- Precise cutting and trimming.
- Matte lamination across red tones for matte finish essential in retail graphics
- Backing reinforcement for stability and straightness.
4. Logistics & Professional Installation
Understanding the importance of timing, we provided:
- On-site measurement checks.
- Professional installation team for safe mounting.
- Full post-install support to maintain the display in its original state throughout the campaign.
Results & Impact
1. Visual Excellence
- Was able to achieve rich reds and crisp details.
- Matte finish prevented glare, improving readability.
- Quality exceeded premium retail standards.
2. Retail Interaction & Sales
- Located in a high-traffic location, the campaign enhanced promotional awareness.
- Store staff reported increased interest in promotional items and 20% traffic to the promotional area (internal research).
3. Operational Efficiency
- Took rigid compliance with client schedule and budget.
- Efficient coordination minimized store disruption.
4. Client Satisfaction
Under Armour officials praised us for delivering “smooth installation and accurate printing” that raised the visual stature of the shop to a new height. We maintained punctuality and attention to detail to instill faith in doing business with us in the future.
Frequently Asked Questions (FAQs)
Q: What materials do you offer for retail displays?
A: We offer forex board, foam board, magnet stickers, PVC sheets, and photo paper—selected based on campaign goals, location, and duration.
Q: How long does it take to complete a display project?
A: Timelines vary by size and complexity. For this Under Armour project, it was completed in just 6 days.
Q: Do you provide installation services?
A: Yes. We manage professional delivery, setup, and post-installation support for every campaign.
Q: Are your printing materials durable for mall lighting and high traffic?
A: Yes. Our UV printing and material choices are selected to resist wear, glare, and environmental challenges.
With the utilization of advanced printing technology, precise materials, and specialized installation, New Royal Advertising executed the best printing services in Dubai
- Captured visual attention amidst a busy mall.
- Increased promotion awareness and shaped consumer behavior.
- Strengthened our position as Dubai’s top print services for retail and event activation.
This successful partnership speaks volumes about our ability to execute ambitious retail brand strategies while preserving brand quality and consumer effect. If you’re seeking to design unforgettable in-store displays in Dubai, let us deliver top-quality results promptly and with panache.
If you seek the top printing services in Dubai, for mall promotions, outdoor hoardings, or event installations, contact New Royal Advertising:
