Private Label Middle East runs 3-5 November 2026 at Dubai World Trade Centre. The show connects private label manufacturers with retailers and importers across food, beverage, household, and consumer goods, with around 300 exhibitors and 9,000+ trade buyers expected. It runs alongside ISM Middle East at the same venue.
About Private Label Middle East
Private Label Middle East is the MENA region’s main trade show dedicated to private label manufacturing and supply, organised by Prime Expo. The 2026 edition is co-located with ISM Middle East on the same dates at DWTC, creating a combined private label and confectionery procurement week for regional retailers.
The show carries weight because private label has been one of the fastest-growing retail categories in the GCC over the past five years. Major regional supermarket chains have invested heavily in own-label ranges across food, household, and personal care, both as a margin play and as a hedge against inflation. Private Label Middle East is where the manufacturing supply for these ranges is sourced.
What’s on the show floor
Private Label Middle East covers food and beverage manufacturing (snacks, beverages, dairy, frozen, ambient, bakery, sauces and condiments), household products (cleaning, laundry, paper products, household chemicals), personal care and toiletries (skincare, body care, oral care, baby care), packaging (own-label packaging design and supply), contract manufacturing services, ingredients and additives for private label formulation, and private label consulting (brand strategy, retail merchandising).
Who buys at Private Label Middle East
Private label and own-brand category buyers from regional supermarket chains (LuLu, Carrefour, Spinneys, Union Coop, and equivalents across the GCC), pharmacy chains running own-label SKUs, wholesale and cash-and-carry operators, importers and distributors building exclusive lines, e-commerce platforms launching own-label products, and procurement managers from GCC, Africa, and South Asia.
Building your stand for Private Label Middle East 2026
Stand space booking goes through the organiser at prime-expo.com. Once your space is confirmed, the stand build is where most of the design and budget decisions land. New Royal Advertising builds custom stands for Private Label Middle East exhibitors with everything done 100% in-house, no subcontractors, free 3D design included with every quote, and a 120-second instant quote on our site.
Also exhibiting in Food, Hotel and Catering: ISM Middle East, Gulfood Manufacturing, World of Coffee Dubai, Gulfood Exhibition and The Hotel Show. See the full Food, Hotel and Catering exhibition calendar →
Call +971 56 422 0364 or get a quote online to start your Private Label Middle East 2026 stand build.
