Dubai World Trade Centre (DWTC).
Schedule Updates & Availability Please note that we are a third-party platform and not the official exhibition organizer.
All exhibition dates, venue availability, and related event matters are managed entirely
by the official organizers and are subject to change without notice.
VITASHOW by DUPHAT (formerly known as VitaFoods) runs 25-27 August 2026 at Dubai World Trade Centre. The show focuses on vitamins, supplements, and nutraceuticals for the Middle East and Africa market, powered by DUPHAT (Dubai International Pharmaceuticals Conference). The combined DUPHAT/VITASHOW event expects around 1,376 exhibitors and 31,680 attendees, and is CPD-accredited by the Dubai Health Authority.
VITASHOW by DUPHAT is the MENA region’s dedicated trade event for vitamins, dietary supplements, and nutraceuticals. The show is “powered by DUPHAT” (Dubai International Pharmaceuticals and Technologies Conference and Exhibition), meaning it runs as a connected event sharing the broader DUPHAT pharma audience while having its own dedicated nutraceutical focus. The 2026 edition is the first since the rebrand from VitaFoods, with new dates announced for 25-27 August (the event previously ran in October).
The show carries weight because nutraceuticals are one of the fastest-growing healthcare categories in the GCC. UAE and Saudi Arabia have updated supplement regulations to support legitimate market growth, pharmacy chains have expanded supplement sections, and clinical nutrition is increasingly integrated into hospital and primary care practice. The CPD-accredited conference programme (worth up to 19.5 CPD credits) draws clinical attendees alongside the trade audience.
VITASHOW covers vitamins (single nutrients, multivitamins, specialised formulations), minerals and supplements, herbal and botanical supplements, sports nutrition (protein, pre-workout, recovery, performance), specialised nutrition (paediatric, geriatric, women’s health, gut health, immunity), functional foods and beverages, raw materials and ingredients for nutraceutical manufacturing, packaging and capsule technology, contract manufacturing services, and clinical and regulatory services for nutraceutical product registration. The parallel DUPHAT segments cover pharmacy, parapharma, pharmaceutical technology, and startups.
Pharmacy chain category buyers (UAE chains like Aster, BinSina, LIFE Pharmacy, and equivalents across the GCC), wellness retailers, supplement specialty stores, clinical dietitians and nutritionists, hospital nutrition departments, sports nutrition retailers and gym chains, online pharmacy platforms, and regional importers building nutraceutical ranges. The conference audience adds clinical pharmacists, dietitians, and nutrition specialists earning CPD credits.
Stand space booking goes through the organiser at vitashowdubai.ae. Once your space is confirmed, the stand build is where most of the design and budget decisions land. New Royal Advertising builds custom stands for VITASHOW exhibitors with everything done 100% in-house, no subcontractors, free 3D design included with every quote, and a 120-second instant quote on our site. Call +971 56 422 0364 or get a quote online to start your VITASHOW 2026 stand build.
Schedule Updates & Availability
Please note that we are a third-party platform and not the official exhibition organizer. All exhibition dates, venue availability, and related event matters are managed entirely by the official organizers and are subject to change without notice.
