VITASHOW by DUPHAT (formerly known as VitaFoods) ran 25-27 August 2026 at Dubai World Trade Centre. INDEX has not yet published the 2027 dates; this page will be updated as soon as it does. The show focuses on vitamins, supplements, and nutraceuticals for the Middle East and Africa market, powered by DUPHAT (Dubai International Pharmaceuticals Conference). The combined DUPHAT/VITASHOW event expects around 1,376 exhibitors and 31,680 attendees, and is CPD-accredited by the Dubai Health Authority.
About VITASHOW by DUPHAT
VITASHOW by DUPHAT is the MENA region’s dedicated trade event for vitamins, dietary supplements, and nutraceuticals. The show is “powered by DUPHAT” (Dubai International Pharmaceuticals and Technologies Conference and Exhibition), meaning it runs as a connected event sharing the broader DUPHAT pharma audience while having its own dedicated nutraceutical focus. The 2026 edition is the first since the rebrand from VitaFoods, with new dates announced for 25-27 August (the event previously ran in October).
The show carries weight because nutraceuticals are one of the fastest-growing healthcare categories in the GCC. UAE and Saudi Arabia have updated supplement regulations to support legitimate market growth, pharmacy chains have expanded supplement sections, and clinical nutrition is increasingly integrated into hospital and primary care practice. The CPD-accredited conference programme (worth up to 19.5 CPD credits) draws clinical attendees alongside the trade audience.
What’s on the show floor
VITASHOW covers vitamins (single nutrients, multivitamins, specialised formulations), minerals and supplements, herbal and botanical supplements, sports nutrition (protein, pre-workout, recovery, performance), specialised nutrition (paediatric, geriatric, women’s health, gut health, immunity), functional foods and beverages, raw materials and ingredients for nutraceutical manufacturing, packaging and capsule technology, contract manufacturing services, and clinical and regulatory services for nutraceutical product registration. The parallel DUPHAT segments cover pharmacy, parapharma, pharmaceutical technology, and startups.
Who attends VITASHOW by DUPHAT
Pharmacy chain category buyers (UAE chains like Aster, BinSina, LIFE Pharmacy, and equivalents across the GCC), wellness retailers, supplement specialty stores, clinical dietitians and nutritionists, hospital nutrition departments, sports nutrition retailers and gym chains, online pharmacy platforms, and regional importers building nutraceutical ranges. The conference audience adds clinical pharmacists, dietitians, and nutrition specialists earning CPD credits.
Building your stand for VITASHOW by DUPHAT
Stand space booking goes through the organiser at vitashowdubai.ae. Once your space is confirmed, the stand build is where most of the design and budget decisions land. New Royal’s exhibition stand builders in Dubai build custom stands for VITASHOW exhibitors with everything done 100% in-house, no subcontractors, free 3D design included with every quote, and a 120-second instant quote on our site.
Also exhibiting in Food, Hotel and Catering: ISM Middle East, Private Label Middle East, Gulfood Manufacturing, GulfHost, World of Coffee Dubai, Gulfood Exhibition and The Hotel Show. See the full Food, Hotel and Catering exhibition calendar →
Call +971 56 422 0364 or get a quote online to start your VITASHOW stand build.
